Design Journal 2026
GoFurly
Manifesto.
Professionalism is the fusion of
Ritual and Responsibility.
GoFurly is a small team of outdoor explorers and designers. We believe every pet is a full member of the expedition team, deserving of gear that actually performs in the wild.
TRAIL
Gear tested from -25°C to +35°C. Built to handle the unpredictable weather of the Rockies.
BASECAMP
Focused on ergonomics and reflective safety. A reliable anchor point for every trip.
RESTORATION
Bringing high-flow debris extraction technology to your home for a clean recovery.
The Dual System
THE BRAVE WILD
EXTREME PERFORMANCE
THE SANCTUARY
INSPIRED RECOVERY
The Collective:
Passion Meets Precision.
GoFurly operates as a cross-continental design initiative. From our studio in Hong Kong to our real-world testing in the Canadian Rockies.
Proven in the Wild.
Every GoFurly product is tested in real conditions before we put it in your hands. We take prototypes to the Canadian Rockies and put them through their paces:
- Temperature extremes: We test from -25°C winter trails to +35°C summer hikes.
- Real movement: Products need to work during 3+ hour trail sessions, not just look good in photos.
- Durability: We document how seams, zippers, and fabrics hold up against snow, mud, and brush.
- Weather protection: Timed exposure to wet conditions to verify our waterproof claims.
- Safety: Reflective elements tested in actual low-light trail conditions.
Our testing partner is a German Shepherd who's been hiking with us for years. If the gear doesn't work for him, we go back to the drawing board.
We're not a massive corporation with a testing lab—we're a small team that believes in earning your trust through real-world performance, not marketing hype.
Adventure doesn't end
at the doorstep.
Exploration is a cycle of action and restoration. We built our recovery systems to bring the serenity of the peak into your home sanctuary.
